Project Mapimo - Rippler

A Research Tool for University of Western Sydney​

User-Generated Content | Location Guidance | Wellbeing Research

WEB _ MOBILE _ APP

POWERED BY RIPPLER

TIMELINE

2021 _ 2-3 Months

REFERENCE

Available

BUDGET

£ £ £ £ £

.CLIENT

Mapimo is a Western Sydney University research tool led by Michelle Catanzaro and Katrina Sandbach that started in 2021.

The tool (delivered on both mobile & web) collects users’ emotion data across a number of different research projects that are being undertaken by the university and their associated academics.

.PROJECT_SCOPE

Mapimo wanted to build upon a previous project (Invisible City) and integrate more projects within a new brand for an upgraded mobile and web user experience.

We took the Invisible City project and moved it on to the next level by creating a new identity that represents IC along with three other projects, vastly improving the user interface and user experience using Rippler.

THE PROCESS

.INFORMATION_ARCHITECTURE

We took the existing Invisible City app’s core flows and refined the overall user experience, as well as creating Mapimo’s new overarching architecture to enable viewing multiple projects.

.LOGO_+_BRAND_IDENTITY

We designed the Mapimo logo that visualises the app’s purpose. The new brand identity captures the spirit of the business, using a minimal colour palette to compliment a vibrant background image that mirrors the colourful representation of emotions within Mapimo’s maps.

.EMOTION_REPORT_FLOW

The report flow has been elevated, providing the users with enhanced aesthetics within a simpler, more engaging experience.

.REPORT_CARDS

The users can now view their past reports in the new Reports History section, with simple, effective and responsive card layouts also present in the map view.

.WEB_OPTIMISED

Mapimo’s responsive web app retains the integrity of the mobile UI design with nuances in modal functionality that allows for a smooth experience on desktops.

.ADMIN_USERS

The Mapimo team are able to track user reports and profiles intuitively, with the ability to download and print data a key requirement for the project.

.CONCLUSION

Mapimo has been released on iOS and web. Alongside Kat and Michelle, we’ve had a great journey to date and are excited about watching the Mapimo ecosystem continue to grow with new ground breaking research projects coming up.

Intuitive admin features to manage and create research projects and more!

User-Generated Content | Maps | Wellbeing Research

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Job Search | Business | Gig Economy

OTHER CASE STUDIES – THE EARLY YEARS

An Android app designed to visually-provide Gravity's pilots with critical flight data such as fuel consumption, flight time & speed.

Innovation | Systems | Human Flight

A web app digitising a school's sticker book, allowing teachers to assign progress stickers to students and view individual reports.

Education | Digitisation | Performance Tracking

A web & native app that provides projects with emotion-based maps to explore, capture and visualise how places and spaces make us feel.

User-Generated Content | Maps | Wellbeing Research

OTHER CASE STUDIES – THE EARLY YEARS

A mobile app dedicated to bringing location-specific gig work, such as working at a bar/restaurant, to the UK student market.

Job Search | Business | Gig Economy

An Android app designed to visually-provide Gravity's pilots with critical flight data such as fuel consumption, flight time & speed.

Innovation | Systems | Human Flight

A web app digitising a school's sticker book, allowing teachers to assign progress stickers to students and view individual reports.

Education | Digitisation | Performance Tracking